Best English name / MY英文名
Building a scalable product & service in China
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Responsibilities & Achievements
-
Market positioning and branding
Developed and defined an English naming platform in China, which reached over 2 million people and attracted tens of thousands of paying customers.
-
Building a narrative & storytelling
Crafted a press release and narrarative, which garnered global recognition PR achieving press impressions in the hundreds of millions from the likes of BBC, CNN and The Telegraph.
-
Product management and marketing
Positioned and marketed our platform and services to targeted customer groups resulting in an average of 4.9 star reviews and an NPS of 90.
Key Learnings
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.